March 2025 Release Notes 🥳
Hello! Spring has sprung, and we’re keeping the momentum going with powerful platform updates designed to transform your campaign management and analytics capabilities. This month’s release focuses on enhanced audience targeting, streamlined data visualization, and expanded integration options that will elevate your marketing strategy. Let’s dive into what’s new and how these features can make a difference! 🚀
- Reddit Audiences
What It Is:
A feature that allows advertisers to upload custom audience data to Reddit’s advertising platform, enabling targeted campaigns on Reddit.
Key Functions:
- Upload and manage custom audience segments where available
- Match customer data with Reddit users for precise targeting
Why It’s Important:
B2B buyers are increasingly using Reddit for research into new products and solutions. Reach your target audience there the same way that you’ve been able to on LinkedIn, Meta, and X. Instructions on how to connect your Reddit account can be found here.
- SFDC Criteria – Date Fields to support Null values
What It Is:
An enhancement to Salesforce CRM integration that adds support for filtering by null or not null values in date fields when creating audience segments for campaigns.
Key Functions:
- Adds ‘Is Null’ and ‘Is Not Null’ options to date field filtering criteria
- Works with Salesforce Account, Contact, Lead, and Opportunity records
- Compatible with MetaMatch and LinkedIn audience targeting
Why It’s Important:
Provides more precise audience targeting by enabling marketers to identify and include/exclude records with missing date information, solving a customer-reported limitation and allowing for more comprehensive audience segmentation based on complete or incomplete date field values.
- Support ‘Engagement’ as a campaign objective for Video Ads – LinkedIn Campaign
What It Is:
A new campaign objective option specifically for LinkedIn video advertising that allows marketers to optimize campaigns for engagement metrics rather than just awareness or conversions.
Key Functions:
- Enables ‘Engagement’ selection as a dedicated campaign objective for video ads
- Optimizes video ad delivery for maximum user engagement
Why It’s Important:
Addresses a customer-requested feature gap, enabling marketers to create video campaigns specifically designed to drive engagement metrics, such as clicks or taking social actions, providing more flexibility, providing more flexibility in campaign strategy and better alignment with mid-funnel marketing objectives.
- Insights: Additional aggregate metrics in Account journey summary
What It Is:
An enhanced analytics feature that provides expanded aggregate metrics in the Account Journey Summary dashboard, offering a more comprehensive view of account performance and engagement across marketing channels.
Key Functions:
- Tracks additional metrics including LinkedIn Impressions and Engagements
- Monitors Total Unique Visitors for better reach understanding
- Measures Conversions to track campaign effectiveness
- Displays consolidated metrics in a filtered accounts view
Why It’s Important:
Gives marketers quicker insights into account performance across multiple touchpoints, enabling better campaign optimization and more informed decision-making about resource allocation and account prioritization.
- Insights: Account Journey – Date Filters
What It Is:
An improved time filtering system for the Account Journey analytics dashboard that provides consistent date selection across all metrics and views for improved user experience.
Key Functions:
- Single common date filter at the top of the interface
- Auto-default to previously selected time ranges
- Pre-defined time periods (Today, Yesterday, 7 days, etc.)
- Calendar view for custom date range selection
- Consistent filtering across all metrics (Visits, Opportunities, Conversions, Touchpoints)
Why It’s Important:
Streamlines the analytics workflow by eliminating the need to set date filters separately for each tab, ensuring data consistency across all account journey metrics and saving time when analyzing performance across different time periods.
- Spotlight: SFDC Data Sync – more than 7 days – 30, 60, 90, 180 days
What It Is:
An enhanced Salesforce CRM data synchronization feature that extends the historical data retrieval period beyond the current 7-day limit to include longer timeframes of 30, 60, 90, and 180 days.
Key Functions:
- Configurable data pull from Salesforce CRM for extended time periods
- Flexible options for syncing data from the last 7, 30, 60, 90, or 180 days
- Ability to adjust the synchronization timeframe at any point
Why It’s Important:
Provides access to longer historical data periods from Salesforce, enabling more comprehensive trend analysis, better long-term performance tracking, and improved decision-making based on extended historical context rather than just recent activity.
