More revenue, less manual marketing

Metadata is the platform B2B marketers use to automate paid campaigns, run experiments at scale, and drive more revenue - without adding headcount or complexity. From audience targeting to optimization and reporting, everything runs from one system.

See what's under the Metadata hood

No one should have to wait until the third call to see the product. You get a clear view into how campaigns are built, optimized, and scaled—so you know exactly what you’re getting and whether it’s the right fit.

WHY MARKETERS USE METADATA

Do more with the team you have

Launch and manage paid campaigns without piling more work on your team. Metadata lets you do more with the people you already have - by automating execution and coordination.

One Tool for All Paid Campaigns

Stop jumping between ad platforms, chasing UI changes, and rebuilding campaigns. Run LinkedIn, Google, Facebook, Instagram, Reddit, and Bing and more from a single system designed for B2B marketers.

Pipeline. Revenue. On Autopilot.

Choose the outcomes you care about - with your definitions and data - and the Metadata Agents will optimize towards those goals instead of Clicks and Leads.

Audience Targeting

Reach the right buyers – everywhere
Match business profiles to personal emails so you can activate your best-fit audiences across LinkedIn, Google Ads, Facebook, Instagram, Reddit and more.

Activate first-party, third-party, and intent data
Target real buyers and accounts
Build once and deploy across channels

Total Experiments Running

Campaign Automation

Launch everywhere from one place
Build campaigns once and push them live across channels without manual rebuilding.

Select assets from a single library
Deploy directly to each channel
Focus on strategy instead of setup

Campaign Experimentation

Experiment at real scale
Run multivariate testing across audiences, messaging, creative, offer, and more – without the complexity and greater insights.

Surface insights automatically
Test down to Pipeline and Revenue
Apply learnings immediately

Revenue Optimization

Spend where revenue comes from
Metadata continuously reallocates budget based on what drives pipeline and revenue – not surface-level metrics.

Customize outcomes and attribution
Optimize using CRM data
Get more from your existing budget

Lead Enrichment

Higher conversion, cleaner data
Use shorter forms and enrich leads automatically with verified business data.

Enrich leads with up to 20 attributes
Eliminate manual data stitching
Reduce friction without sacrificing quality

Your tech stack. Finally working together.

Metadata integrates with your CRM, ad platforms, marketing automation tools, and data providers—eliminating manual syncing and operational friction across your GTM stack.

See Metadata in action

You’ve done the research. Now see the real thing. If you want to understand how Metadata actually works—and how it would fit into your team—this is where to start.

Book an Intro

Don’t just take our word for it

"Bid Agent is something we always dreamt of as performance marketers—an army of humans who could adapt to real-time data and win the game of inches. Since turning it on, it's making thousands of adjustments we'd never make manually, freeing us to focus on what really matters: brand, creative, and messaging."

Natalie Scherer

VP Growth Marketing at LogicMonitor

"Metadata has been a gamechanger for us. It's saved countless hours by centralizing our campaigns across multiple platforms and connecting to all our internal systems—so we can track influence across leads, pipeline, and revenue."

Kim Storin

CMO at Zoom

“We’ve seen a huge revenue increase over the last two years. We went from a million dollars a quarter to now almost a million dollars a month, and we are doubling in size year over year. Metadata is probably 75% of that.”

Mike Smith

VP of Revenue Marketing, LaunchDarkly

FAQs

What is Metadata?

Metadata is a B2B paid media platform that automates the manual, repetitive work of running paid campaigns.

Think of it as the operating system for your paid media. Instead of jumping between LinkedIn, Google, Meta, and a dozen other tools, you run everything from one place.

It’s designed for B2B marketers who care about pipeline and revenue, not just clicks and leads. The platform connects directly to your CRM, so you can target the right accounts, automate campaigns, and optimize your budget based on what’s actually driving business.

How is a paid media platform different from a marketing automation platform?

Marketing automation platforms (like HubSpot or Marketo) are built for email, nurturing, and managing your database. They’re great for what they do, but they aren’t built for the fast-paced, complex world of paid media.

A paid media platform is built specifically for running ads. It focuses on:

Audience Targeting: Building and syncing audiences across ad networks.
Campaign Execution: Launching and managing campaigns on LinkedIn, Google, Meta, etc.
Experimentation: Testing creative, messaging, and audiences at scale.
Budget Optimization: Automatically shifting spend to what drives revenue.

While the two can integrate (and they should), a paid media platform handles the top of the funnel—turning ad spend into qualified pipeline.

What is multivariate testing in B2B marketing?

It’s a fancy way of saying you test a bunch of different ad components at once to see what works best.

Instead of just testing one headline against another (A/B testing), you can test:

3 different headlines
4 different images
2 different CTAs
5 different audiences

...all at the same time.

The platform automatically mixes and matches all the variations to find the winning combination that drives the most pipeline. It’s how you stop guessing what your buyers want to see and start using data to prove it.

What is lead enrichment (and why should I care)?

Lead enrichment is the process of taking a small piece of information (like a business email) and automatically adding more data to it.

Think about your landing page forms. You want to ask for as little as possible to increase conversions. But your sales team needs more than just an email.

With lead enrichment, a person can fill out a form with just their email, and the system automatically adds up to 20 other data points:

Company Name
Job Title
Industry
Company Size
LinkedIn Profile URL
and more...

This means you get higher conversion rates (from shorter forms) and cleaner, more complete data in your CRM. No more manual data entry. No more making your prospects jump through hoops.