Resources

Discover insights, guides, and tools to help you market smarter.

November 05, 1990

Featured Resource post
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Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
October 22, 2025

Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
The same transformation that disrupted SEO with the rise of ChatGPT is now reshaping B2B paid...
Lisa Sharpata Headshot
Lisa Sharapata
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month
August 22, 2025

Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Here’s why your advertising budget determines your platform’s potential. TL;DR: Why Meta...
James Silvestri
James Silvestri
How to Use ABM Content to Personalize Account Strategies
June 3, 2025

How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of reaching a broad audience, it...
Anthony Viviani
Anthony Viviani Co-founder & CEO, Ramp
How to Use Dynamic Ad Targeting for Better Engagement
June 3, 2025

How to Use Dynamic Ad Targeting for Better Engagement
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper mattis lorem non. Ultrice...
Anthony Viviani
Anthony Viviani Co-founder & CEO, Ramp
January 19, 2026

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
James Silvestri
James Silvestri
December 16, 2025

How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
James Silvestri
James Silvestri
December 16, 2025

How Metadata Enabled Gainsight to Scale Demand Gen With One Marketer and Drive 6 Million in Pipeline
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire fu...
James Silvestri
James Silvestri
October 30, 2025

Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Ch...
James Silvestri
James Silvestri
October 30, 2025

Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
James Silvestri
Featured
October 22, 2025

Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
The same transformation that disrupted SEO with the rise of ChatGPT is...
Lisa Sharpata Headshot
Lisa Sharapata
October 17, 2025

The New Era of Retargeting: Best Practices for 2025 and Beyond
Why have B2B marketers approached retargeting the same way B2C markete...
James Silvestri
James Silvestri
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display chan...
James Silvestri
James Silvestri
October 14, 2025

The Best B2B Retargeting Strategies for Conversions in 2025 and beyond
B2B deals don’t happen in one click. You’re not selling sneakers &...
James Silvestri
James Silvestri
Featured
August 22, 2025

Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Here’s why your advertising budget determines your platform̵...
James Silvestri
James Silvestri
August 21, 2025

What Is an MCP Server? A Complete Guide for GTM Teams
MCP servers (Model Context Protocol) are the bridge that turns AI from...
Lisa Sharpata Headshot
Lisa Sharapata
July 31, 2025

AI in Action: How LogicMonitor Increased Pipeline 241% With One Click
From Open Role to Pipeline Growth: How LogicMonitor Used Bid Agent to ...
Lisa Sharpata Headshot
Lisa Sharapata
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