December 16, 2025
How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one thing was clear. The company
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
December 16, 2025
How Metadata Enabled Gainsight to Scale Demand Gen With One Marketer and Drive 6 Million in Pipeline
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire function was suddenly placed on the
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire fu...
October 30, 2025
Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Challenge Before Metadata, Titan relied exclusively
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Ch...
October 30, 2025
Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funnel When Tyler Crumpler
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
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October 22, 2025
Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
The same transformation that disrupted SEO with the rise of ChatGPT is now reshaping B2B paid
The same transformation that disrupted SEO with the rise of ChatGPT is...
October 17, 2025
The New Era of Retargeting: Best Practices for 2025 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling sneakers.
Why have B2B marketers approached retargeting the same way B2C markete...
October 14, 2025
Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical buyers do homework,
Why Reddit for B2B? Reddit isn’t another spray-and-pray display chan...
October 14, 2025
The Best B2B Retargeting Strategies for Conversions in 2025 and beyond
B2B deals don’t happen in one click. You’re not selling sneakers – you’re selling software that
B2B deals don’t happen in one click. You’re not selling sneakers &...
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August 22, 2025
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Here’s why your advertising budget determines your platform’s potential. TL;DR: Why Metadata Works Best with $20K+
Here’s why your advertising budget determines your platform̵...
August 21, 2025
What Is an MCP Server? A Complete Guide for GTM Teams
MCP servers (Model Context Protocol) are the bridge that turns AI from “just giving you recommendations”
MCP servers (Model Context Protocol) are the bridge that turns AI from...
July 31, 2025
AI in Action: How LogicMonitor Increased Pipeline 241% With One Click
From Open Role to Pipeline Growth: How LogicMonitor Used Bid Agent to Unlock 241% More Pipeline”
From Open Role to Pipeline Growth: How LogicMonitor Used Bid Agent to ...
July 18, 2025
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
Let’s be real: The old rules of B2B marketing are being rewritten—by buyers, by AI, and
Let’s be real: The old rules of B2B marketing are being rewritten—...
