January 19, 2026
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
James Silvestri
December 16, 2025
How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
James Silvestri
December 16, 2025
How Metadata Enabled Gainsight to Scale Demand Gen With One Marketer and Drive 6 Million in Pipeline
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire fu...
James Silvestri
October 30, 2025
Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Ch...
James Silvestri
October 30, 2025
Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
August 23, 2024
How Writer Reduced CPMQL by 86% with Metadata Optimizer
86% Lower CPMQL 1,036% Increase in Lead Volume 3-5 Hours Saved Daily C...
James Silvestri
August 23, 2024
How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight
Challenge Before Spotlight, Fingerprint was stuck juggling multiple to...
James Silvestri
July 25, 2024
How Nitrogen Wealth Triggered 14x Return on Google Search
23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Oppo...
James Silvestri
July 23, 2024
How Docebo Leverages Spotlight for Sales and Marketing Alignment
Key Impacts Enhanced sales and marketing alignment. Improved identific...
James Silvestri
July 22, 2024
How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences
Challenge Cacheflow’s primary challenge was efficiently targetin...
James Silvestri
October 24, 2023
<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data
James Silvestri
August 30, 2023
How GoodTime Increased Pipeline Volume from Search by 50% With Single Keyword Ad Groups
James Silvestri
