December 16, 2025
How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one thing was clear. The company
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
December 16, 2025
How Metadata Enabled Gainsight to Scale Demand Gen With One Marketer and Drive 6 Million in Pipeline
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire function was suddenly placed on the
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire fu...
October 30, 2025
Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Challenge Before Metadata, Titan relied exclusively
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Ch...
October 30, 2025
Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funnel When Tyler Crumpler
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
August 23, 2024
How Writer Reduced CPMQL by 86% with Metadata Optimizer
86% Lower CPMQL 1,036% Increase in Lead Volume 3-5 Hours Saved Daily Challenge Before adopting Metadata,
86% Lower CPMQL 1,036% Increase in Lead Volume 3-5 Hours Saved Daily C...
August 23, 2024
How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight
Challenge Before Spotlight, Fingerprint was stuck juggling multiple tools. Data was messy, hard to trust, and
Challenge Before Spotlight, Fingerprint was stuck juggling multiple to...
July 25, 2024
How Nitrogen Wealth Triggered 14x Return on Google Search
23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Opportunities Challenge As a relatively small
23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Oppo...
July 23, 2024
How Docebo Leverages Spotlight for Sales and Marketing Alignment
Key Impacts Enhanced sales and marketing alignment. Improved identification and engagement of high-value accounts. Efficient reporting
Key Impacts Enhanced sales and marketing alignment. Improved identific...
July 22, 2024
How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences
Challenge Cacheflow’s primary challenge was efficiently targeting and converting high-quality leads to close significant deals. As
Challenge Cacheflow’s primary challenge was efficiently targetin...
October 24, 2023
<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data
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August 30, 2023
How GoodTime Increased Pipeline Volume from Search by 50% With Single Keyword Ad Groups
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March 16, 2023
How Webex Events Increased Pipeline by 60% With 73% Less Budget in Three Months
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