Resources

Discover insights, guides, and tools to help you market smarter.

November 05, 1990

Featured Resource post
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Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
October 22, 2025

Paid Advertising Playbook Just Changed Mid-Flight (And Most Marketers Missed It)
The same transformation that disrupted SEO with the rise of ChatGPT is now reshaping B2B paid...
Lisa Sharpata Headshot
Lisa Sharapata
Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month
August 22, 2025

Why Digital Marketing Works Best for B2B Companies Spending $20,000+ Per Month on Paid Media
Here’s why your advertising budget determines your platform’s potential. TL;DR: Why Meta...
James Silvestri
James Silvestri
How to Use ABM Content to Personalize Account Strategies
June 3, 2025

How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of reaching a broad audience, it...
Anthony Viviani
Anthony Viviani Co-founder & CEO, Ramp
How to Use Dynamic Ad Targeting for Better Engagement
June 3, 2025

How to Use Dynamic Ad Targeting for Better Engagement
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper mattis lorem non. Ultrice...
Anthony Viviani
Anthony Viviani Co-founder & CEO, Ramp
January 19, 2026

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
James Silvestri
James Silvestri
December 16, 2025

How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
James Silvestri
James Silvestri
December 16, 2025

How Metadata Enabled Gainsight to Scale Demand Gen With One Marketer and Drive 6 Million in Pipeline
THE CHALLENGE When Demand Gen at Gainsight restructured, the entire fu...
James Silvestri
James Silvestri
October 30, 2025

Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline ( <8 months) +45% Average Contract Value Ch...
James Silvestri
James Silvestri
October 30, 2025

Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
James Silvestri
August 23, 2024

How Writer Reduced CPMQL by 86% with Metadata Optimizer
86% Lower CPMQL 1,036% Increase in Lead Volume 3-5 Hours Saved Daily C...
James Silvestri
James Silvestri
August 23, 2024

How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight
Challenge Before Spotlight, Fingerprint was stuck juggling multiple to...
James Silvestri
James Silvestri
July 25, 2024

How Nitrogen Wealth Triggered 14x Return on Google Search
23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Oppo...
James Silvestri
James Silvestri
July 23, 2024

How Docebo Leverages Spotlight for Sales and Marketing Alignment
Key Impacts Enhanced sales and marketing alignment. Improved identific...
James Silvestri
James Silvestri
July 22, 2024

How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences
Challenge Cacheflow’s primary challenge was efficiently targetin...
James Silvestri
James Silvestri
October 24, 2023

<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data
...
James Silvestri
James Silvestri
August 30, 2023

How GoodTime Increased Pipeline Volume from Search by 50% With Single Keyword Ad Groups
...
James Silvestri
James Silvestri
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